We’ve always believed that business should be a force for positive change. That’s why we run on 100% renewable energy, are B Corp-certified and plant millions of trees. We’re constantly looking for ways to help our clients reduce their digital emissions and build a greener, more sustainable future.
Today, we’re excited to announce a new opportunity for environmentally conscious website owners: the launch of .eco!
What is .eco?
The .eco domain is the new online home for those who are making a positive impact on the environment. Managed by a global community of sustainability leaders, .eco was created for people and businesses that care deeply about their environmental footprint and want to communicate that commitment to the world.
What makes .eco domains special is that they aren’t available to just anyone. To use a .eco domain, you must make a pledge of sustainability, committing to transparent, responsible environmental practices. By choosing a .eco domain and taking the .eco pledge, you will join the .eco community - a global village of over 6,000 like-minded environmentalists working to make a difference.
How do I get my .eco?
Getting your .eco domain is simple:
- Search for your perfect .eco domain and buy it
- Receive an email from .eco and click the link
- Take the .eco pledge and activate your .eco profile (see Krystal’s profile here!)
- Set up and launch your website!
Here’s what you get:
- A shiny new .eco domain for your website!
- .eco community membership (welcome aboard!)
- A .eco profile for showcasing your environmental actions - show the world, inspire action!
- A special .eco trustmark to affirm your .eco community membership - display it proudly!
Whether you’re running a green business, an eco-friendly product line, or a non-profit focused on environmental protection, the .eco domain will help your audience instantly recognise your values and commitment to a sustainable future.
Why choose .eco?
You only have to look around you to see that in today’s world, sustainability isn’t just a trend; it’s a necessity. Only by working together will we turn the tide on the climate crisis. Raising awareness is key.
Things are going in the right direction, but we need to encourage more and more consumers to prioritise businesses that share their eco-friendly values. By choosing a .eco domain, you’re sending a clear message to your customers: your organisation cares about the planet, and you’re committed to making responsible choices.
Here are a few key reasons why an .eco domain could be perfect for your website :
You’ll stand out as a sustainability leader
In an increasingly crowded online space, a .eco domain makes it clear that your business prioritises the environment. You’ll be part of a select community that’s recognised for transparency and action on sustainability issues. When your clients see your .eco web address, they’ll know your business stands for more than just profit—it stands for the future of our planet.
You’ll be part of a global movement
The .eco community includes some of the world’s most impactful organisations working on climate action, conservation and sustainability. By joining this community, you’re not just claiming a domain; you’re participating in a global effort to drive positive environmental change. Every registrant is vetted, meaning .eco domains are trusted by businesses, governments and consumers alike.
You can show your values
In a world where sustainability is becoming a key purchasing decision for many clients, your .eco domain tells your audience that you’re serious about making a difference. The simple act of using a .eco domain for your website or email address signals that you’re committed to reducing your environmental footprint, building trust with your customers, and helping to create a healthier planet for future generations.
It’s built for transparency
Transparency is one of Krystal’s core values, and it’s the same for the .eco domain. When you register a .eco domain, you’ll have the opportunity to share your sustainability commitments on your .eco profile. This is a public declaration of the steps your business is taking to be part of the solution, which builds credibility and fosters trust with your clients. In a world where greenwashing is all too common, this added level of accountability is essential for businesses that truly care about making an impact.
Supporting your sustainability
Sustainability is at the heart of everything we do. We’ve hand-built our hosting and cloud solutions to reduce your digital emissions and minimise your website’s environmental impact. When you partner with us, you’re not just getting a hosting provider - you’re joining a community of businesses that are dedicated to making the world a better place.
With the addition of .eco domains, we’re taking our commitment to sustainability one step further. (We’ve already made the pledge and secured our .eco domain and profile, try clicking on https://www.krystal.eco!)
Now, you can align your website’s identity with your environmental values while enjoying the same world-class, planet-first hosting that we’ve always provided. Together, we can help build a greener internet and a healthier planet.
Ready to register your perfect .eco domain?
The launch of .eco domains marks a turning point for online organisations that want to make a real difference. Whether you’re just starting out or looking to rebrand, the .eco domain is a powerful way to show the world that your business stands for sustainability.
And if you’re ready to take the next step, we’re here to help.
We’ve made our price for .eco domains the UK’s lowest at just £44.99 per year, making it easier for planet-first organisations like yours to join the global movement for positive environmental change!
Share this article
About the author
Darren H
I'm Darren and I'm the Senior Copywriter at Krystal. Words are what I do. Aside from writing, I play guitar and sing in my band Machineries Of Joy, work on getting my 2nd Dan in Taekwondo and seek adventure with my wife and daughter.